In a major shake-up, Audi has announced the appointment of Mattia Binotto, former Ferrari team principal, as their new Director of Operations and Technical Director. This move comes as part of a strategic reorganization aimed at accelerating Audi’s preparations for their Formula 1 debut in 2026.
Leadership Change at Audi
Audi’s New Direction
On Tuesday, Audi issued a statement confirming that Mattia Binotto will join the team starting August 1st. Binotto will oversee operations and technical aspects, directly reporting to the board. This leadership change follows the departure of Andreas Seidl, CEO of Sauber, and Oliver Hoffmann, former Chairman of the Board.
Accelerating Preparations
Audi’s acquisition of Sauber has been expedited to ensure the necessary infrastructure and control for the 2026 campaign. This strategic move underscores Audi’s commitment to establishing a strong presence in F1.
Mattia Binotto’s Role
Bringing Experience to Audi
Gernot Doellner, CEO of Audi, expressed his enthusiasm about Binotto’s appointment, highlighting his extensive experience of over 25 years in Formula 1. Binotto’s tenure at Ferrari, where he rose through the ranks to become team principal in 2019, positions him as a key asset for Audi’s F1 ambitions.
Ensuring Independence and Efficiency
Doellner emphasized the need for clear management structures, defined responsibilities, and efficient decision-making processes. Binotto’s role will be pivotal in ensuring the team’s ability to operate independently and swiftly, aligning with Audi’s high standards.
Background on Mattia Binotto
A Career at Ferrari
Mattia Binotto, an Italian with Swiss roots, began his journey at Ferrari in 1995. He steadily progressed, taking charge of the technical departments for engine and chassis before being appointed team principal in 2019. Despite leaving Ferrari at the end of the 2022 season without a championship win, Binotto’s vast experience and technical acumen are widely recognized.
Transition to Audi
Since his departure from Ferrari, Binotto has remained a notable figure in the F1 community. His new role at Audi marks a significant return to the sport, where he will play a crucial part in shaping the team’s future.
Departure of Seidl and Hoffmann
Contributions Acknowledged
Andreas Seidl and Oliver Hoffmann have been instrumental in laying the groundwork for Audi’s entry into Formula 1. Seidl joined Sauber as CEO in early 2023, while Hoffmann was part of the initial organization committed to the F1 project. Gernot Doellner thanked them for their substantial contributions and dedication to preparing Audi for its F1 journey.
Audi’s Vision for the Future
Preparing for 2026
Audi’s focus is now firmly set on the 2026 season. With Binotto at the helm, the team aims to reach F1 speeds in both performance and operational efficiency. The goal is to establish Audi as a competitive force in Formula 1 through robust management and innovative strategies.
Commitment to Excellence
Audi’s entry into Formula 1 represents a significant milestone. The company is dedicated to building a team capable of competing at the highest level, leveraging Binotto’s expertise to achieve their ambitious goals.
Mattia Binotto’s return to Formula 1 as the Director of Operations and Technical Director for Audi signifies a pivotal moment for the team. With a seasoned leader at the forefront, Audi is poised to make a strong entrance into the sport, aiming for excellence and competitiveness in the 2026 season and beyond.